Jonathan Ive, Apple’s Senior Vice President of Industrial Design, rarely gives interviews, and so it’s exciting to discover that he recently spoke to the London Evening Standard about his design work at Apple.
Here is my favourite highlight from his interview:
… most of our competitors are interesting in doing something different, or want to appear new – I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us – a sincere, genuine appetite to do something that is better. Committees just don’t work, and it’s not about price, schedule or a bizarre marketing goal to appear different – they are corporate goals with scant regard for people who use the product.
I recently became aware of an advertising campaign by CBS Outdoor, called Outdoor by Name, Urban by Nature. In each poster, silhouettes of objects have been carefully arranged to create the shapes of various animals, including a giraffe, elephant, octopus, peacock, angelfish, etc.
BBC Two is currently broadcasting a fascinating documentary series in the UK called “The Code”, presented by the British mathematician Marcus du Sautoy.
During the title sequence of the episodes, various mysterious symbols are displayed, which are shown above. They look to me like some kind of modern hieroglyphs or runes, or advanced mathematical symbols. Their meaning is not revealed until the end of the title sequence.
Can you work out what these symbols are? Continue reading this post to discover the answer!