Jonathan Ive, Apple’s Senior Vice President of Industrial Design, rarely gives interviews, and so it’s exciting to discover that he recently spoke to the London Evening Standard about his design work at Apple.
Here is my favourite highlight from his interview:
I also love his thoughts about the creative process:
The nature of having ideas and creativity is incredibly inspiring. There is an idea which is solitary, fragile and tentative and doesn’t have form.
What we’ve found here is that it then becomes a conversation, although remains very fragile. When you see the most dramatic shift is when you transition from an abstract idea to a slightly more material conversation.
But when you made a 3D model, however crude, you bring form to a nebulous idea, and everything changes – the entire process shifts. It galvanises and brings focus from a broad group of people. It’s a remarkable process.
I’m reminded of this comment he made in his eulogy to Steve Jobs: